Who is behind Animalon?
We are two young and motivated people who gave up the typical student life during their studies in order to create something big and to live the dream of independence. Our names are Tabea and Marcel; we are very happy that you are interested in our story. We've been involved in online marketing for years and wanted to combine this with our passion for horses, but that's not all. We thought about how we could make the equestrian world a little better and we put all our energy and attention into a product that would turn the world of horse care upside down. Our Animalon Careflex brush was born from this idea. After both of us finished our studies this year, our focus is of course on the realization of our dream to make horse care a feel-good experience.
How did we come up with the idea?
It was a normal Tuesday afternoon when we met in the canteen of our university to have lunch together. Up to this point, we had been thinking weeks about ideas for a unique horse care product when Marcel suddenly asked: "Why are horse brushes actually straight and have you ever seen a square horse? At first we laughed and after a few minutes we realized this was the idea we had been looking for for weeks. Another 4 months or so have passed since then to plan the design, the colours, the composition and the closure and to find a producer who will make the idea of the brush of our dreams come true. It is now our wish that every rider in the world can learn about our innovative brushes and, of course, afford them.
What happened then?
Our Careflex brush has gone down so well that we didn't think it was possible. Shortly before the start of sales we had the first pre-orders. But that wasn't all, because in addition to numerous extremely positive feedback from our customers and testers, we wrote to people who had a broken hand and could at least clean their horse again with our brush. People with muscle diseases approached us and thanked us several times that they could now care for their horse easily. Not only people with weak hands and those who simply wanted more passion to care for their horse were enthusiastic about our brushes. The horses themselves also reacted very positively to our Careflex brush. Eczema- and especially sensitive horses could be gently brushed again without any problems. Even horses that are very sensitive in the head area have a therapeutic effect with our brushes. We have achieved our mission to make horse care a feel-good experience, now you can be a part of our movement and support us on our way to developing many more innovative and world-improving horse care products. It is not for nothing that we carry the slogan "Because your horse is special".
What is the next step?
In addition to many new innovations in the horse world, we at Animalon have decided to support charitable projects, convince veterinarians and therapists of our brush revolution and of course much more to preserve the well-being of people who really need help. After the successful launch of our brushes in Germany, they will of course soon be available in other European countries as well. We come from the online sector and also do not intend to change that with our brushes. So our brushes will be available in the long run ONLY online and NOT in equestrian shops. It will be a long and exciting road for us two. If you want to support us in our mission, just talk to your fellow men in the stable about our brushes and spread the positive news that the world of horse care is about to change.
Support the two young founders Tabea and Marcel in their great mission and be a part of Animalon - Because your horse is special.